#BeansOnTheMenu was at #NairobiBurgerWeek 2024
Results
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29 restaurants joined, with 85% offering bean-based burgers for the first time.
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Chefs created unique and innovative plant-based burgers, showcasing beans’ versatility.
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The campaign reached 11.5 million people, with #BeansOnTheMenu trending and sparking conversations around sustainable, healthy eating.
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Key influencers and over 10 major media articles boosted the campaign’s reach and credibility.
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90% of restaurants plan to keep their bean-based burgers on the menu, signaling a potential shift towards more sustainable, plant-based options across the city, with beans taking center stage.
Participating Restaurants
#beansonthemenu on Social Media
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#BeansOnTheMenu is led by the Beans is How Coalition, an effort by over 100 organisations to double the global consumption of beans and other pulses by 2028. In addition to being delicious and affordable, beans also help improve nutrition and regenerate soil, reducing the impact of climate change. Tiny but mighty, beans are a solution for improving the health of our population and our planet.
Simply by highlighting a bean dish on your menu, you can send a strong message that our daily choices matter. Join the NYC Agencies to show the world that New York City is leading the way in fighting for a better future for the health of people and the planet!