#BeansOnTheMenu was at #NairobiBurgerWeek 2024

Beans is How and EatOut partnered up to put #BeansOnThemenu at Nairobi Burger Week, 22 August – 1 September 2024!

Restaurants and chefs all over the city featured bean-based burger recipes in promotional deals alongside educational campaigns. The partnership showcased beans as a delicious, nutritious and sustainable option for one of the most popular dishes worldwide – celebrating the incredible versatility and benefits of beans.

Results 

  • 29 restaurants joined, with 85% offering bean-based burgers for the first time.

  • Chefs created unique and innovative plant-based burgers, showcasing beans’ versatility.

  • The campaign reached 11.5 million people, with #BeansOnTheMenu trending and sparking conversations around sustainable, healthy eating.

  • Key influencers and over 10 major media articles boosted the campaign’s reach and credibility.

  • 90% of restaurants plan to keep their bean-based burgers on the menu, signaling a potential shift towards more sustainable, plant-based options across the city, with beans taking center stage.

Co-Hosts

#beansonthemenu on Social Media 

 

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#BeansOnTheMenu is led by the Beans is How Coalition, an effort by over 100 organisations to double the global consumption of beans and other pulses by 2028. In addition to being delicious and affordable, beans also help improve nutrition and regenerate soil, reducing the impact of climate change. Tiny but mighty, beans are a solution for improving the health of our population and our planet.

Simply by highlighting a bean dish on your menu, you can send a strong message that our daily choices matter. Join the NYC Agencies to show the world that New York City is leading the way in fighting for a better future for the health of people and the planet!