The Food Foundation and Veg Power have announced a new UK-wide initiative with one simple mission: to get people eating more beans, pulses and legumes. Beans is How is excited to be a part of this!
Funded by the National Lottery Community Fund, the campaign is calling on chefs, retailers and manufacturers, wholesalers, food service companies, youth organisations, community groups and caterers to join them in the bean revolution and commit to serving and selling more beans as well as turbocharging the marketing and promotion of beans.
On top of encouraging participation from national food businesses, other activities include a schools’ campaign and outreach, running student focused activities with Kent University Student Union, and working with Birmingham City Council to activate the campaign at a local level.
Resources to guide you:
Beans Caterers and Food Service, Retail and The Keen Bean Commitment Framework
Curious to understand more about how incorporate more beans into your menus and why beans make good business sense? Use this resource to guide you on how to get involved and make a Keen Bean pledge! All keen bean pledgers commit to support our shared goal of doubling UK bean consumption by 2028!
Beans in UK – Quick Facts:
-
Part of your 5 a day, regularly consuming beans can improve your digestive health, make you feel fuller longer, and help to improve your overall health.
-
People in the UK aren’t eating enough fibre. 120g of cooked beans (half a large can) provides around a third of your daily recommended fibre.
-
The UK Government recommends eating 80g of beans, peas and lentils a day, or 3 tablespoons. Adding a portion of beans to meals gives you 1 more of your 5 a day.
-
In a recent Cambridge University, 2024 study, it was estimated that UK citizens are eating an average of 28g per person per day of beans, peas and pulses. Our parallel analysis of NDNS data showed that more than 40% of participants were not eating any beans and pulses (excluding peas).
The Beans is How Campaign is active across the UK market – with food service, chefs, and diverse partner organisations. See some of our flagship work.
#BeansOnTheMenu calls all food service organisations to join us in making beans and pulses visible, exciting, accessible and must-have menu items. Explore our UK initiative.
View this post on Instagram
View this post on Instagram
View this post on Instagram
#BanginSomeBeans in the Media
- Celebrity chefs urge Britons to ‘bang in some beans’ to boost legume consumption
- Brits Urged to Double Bean Intake – Here’s How That Can Transform Your Health (No Veganism Required)
- Jamie Oliver heads new campaign urging Britons to eat more fibre to combat cancer
- Unprecedented industry coalition launches ‘Bang in some beans’ campaign to double consumption – Food and Drink Technology
- Jamie Oliver and Hugh Fearnley-Whittingstall urge UK to eat more beans to boost legume consumption | LBC
