In a groundbreaking collaboration, EatOut and Beans is How are proud to announce the launch of the #BeansOnTheMenu initiative in Nairobi.
This exciting campaign will be unveiled during the highly anticipated Nairobi Burger Week, promoting the inclusion of beans in restaurant deals across the city from 22 August – 1st September.
Nairobi, Kenya – 6th August, 2024
The Collaboration
The #BeansOnTheMenu initiative aims to transform the culinary landscape in Kenya by encouraging restaurants to incorporate beans into their dishes. By partnering with restaurants, chefs, and food enthusiasts, this campaign seeks to elevate beans as a way to encourage healthier and more sustainable food choices. The initiative will feature a series of events, meal promotions, and educational programs.
Beans are a nutritional powerhouse, rich in protein, fiber, and vitamins and minerals including potassium, iron, and B vitamins like folate. They are also a sustainable crop, able to fix nitrogen into the soil, requiring less water and generating a smaller carbon footprint compared to other protein sources. By integrating beans into their menus, restaurants can offer healthier choices to their patrons while supporting local farmers and contributing to environmental conservation.
The collaboration between EatOut and Beans is How is a natural fit, as both organizations share a commitment to promoting healthy, sustainable food choices. The #BeansOnTheMenu initiative will debut during Nairobi Burger Week, a popular annual event that celebrates the art of burger making and brings together food enthusiasts from across the city.
Key Features
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Restaurant and Chef Partnerships: Participating restaurants will feature unique bean-based burger creations on their menus, making beans more visible, accessible, and exciting.Renowned chefs will join the campaign, creating innovative and mouth watering bean-based dishes that highlight the culinary potential of beans.
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Educational Content: Informative materials, cooking demonstrations and interactive events will educate chefs, food service managers and consumers about the many benefits of beans.
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Promotional Campaigns: The initiative will be supported by a robust promotional campaign across social media platforms, print media, and outdoor advertising. Hashtags such as #BeansOnTheMenu, #BeansisHow, and #EatOutExperiences will be used to amplify the message
Nairobi Burger Week Event Details
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Dates: August 22 – September 1, 2024
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Locations: Participating restaurants across Nairobi
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Activities: Bean-based burger specials, chef demos, social media contests, and more.
How to Get Involved
Restaurants and chefs interested in participating in the #BeansOnTheMenu initiative can sign up through the EatOut platform at https://eatout.co.ke/nairobi-burger-week. Food enthusiasts can join the conversation on social media using the hashtag #BeansOnTheMenu and share their bean-based culinary creations.
The #BeansOnTheMenu initiative is set to transform Nairobi’s culinary landscape, encouraging healthier eating habits and promoting sustainable food practices.
Join us in celebrating the incredible versatility and benefits of beans during Nairobi Burger Week and beyond.
“We are thrilled to partner with Beans is How to bring the #BeansOnTheMenu initiative to life during Nairobi Burger Week. This collaboration not only celebrates the culinary creativity of our chefs but also promotes healthier and more sustainable food choices for our community.”
– Mikul Shah, Director, EatOut
“Beans are a climate-smart powerhouse of nutrition, but they are in need of a rebrand. By incorporating them into popular dishes like burgers, and partnering with EatOut and top restaurants, chefs, and influencers across the country, we can get people excited about this humble but incredible food group.”
– Kristin Gutekunst, Campaign Director, Beans is How
“Beans are a humble yet powerful ingredient, capable of transforming a dish with their rich flavors and nutritional benefits. This collaboration allows us to reimagine the classic burger, infusing it with elegance and depth. I’m thrilled to present these gourmet creations during Nairobi Burger Week.”
– Chef Pischler Munyasia Wafula, Co-Founder, Black Apron Chefs
About EatOut
EatOut is Kenya’s leading dining guide and restaurant discovery platform, dedicated to connecting food lovers with the best dining experiences in the region. With a mission to celebrate and promote the diverse culinary landscape of Kenya, EatOut has been at the forefront of the country’s food scene for over a decade.
About Beans is How
Beans is How is a campaign to double global bean consumption by championing beans as a delicious, nutritious, sustainable and often affordable food source. By advocating for the inclusion of beans in diets worldwide, Beans is How aims to improve food security, increase uptake of healthier diets, and support sustainable agricultural practices.
Media Contacts
For more information, please contact:
EatOut Kevin Wandu, Brand Manager
Email: kevin@eatout.co.ke
Phone: +254 717 014 210
Website: www.eatout.co.ke
Beans is How Kristin Gutekunst, Campaign Director
Email: kristin@sdg2advocacyhub.org
Phone: +351 935 033 288
Website: www.beansishow.org
